Company News

Jumei Takes Stake in Korean Beauty Brand

Author Image

By: TOM BRANNA

Editor

CHINA: Chinese beauty e-tailer Jumei has acquired a minority stake in It’s Skin, a prestige Korean beauty brand that has become very popular with Chinese consumers. “The popularity of Korean beauty products in China has grown rapidly over the past few years. With an extensive catalogue of prestige products, It’s Skin is an ideal partner for Jumei to collaborate with as we build Jumei Global into the largest cross border e-commerce platform in China,” said Leo Ou Chen, founder and CEO of Jumei...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters